Logo design

I have always been interested in design and graphics. I have never had any formal training. I didn’t go to art college or university and I have certainly never ‘studied’ design.

I designed and got paid for my first logo at fourteen. It was a logo for a company called Aquachute. The customer, or client, was a friend of my dad. I can’t remember how much I got paid for it… probably not very much but it is still one of my favourites out of the many hundreds I have designed over the years.

Most designers will tell you that over the years they can pick half a dozen logos they have designed that they are particularly proud of. The Aquachute logo is one of mine.

Aquachute… my first logo design

Aquachute… my first logo design

The brief for the Aquachute logo was a simple one. The client insisted the logo had to be black. It had to be able to be cut out as a stencil so the client could spray the logo quickly on to all sorts of marine and diving equipment such as inflatables, life vests etc.

I had always been fascinated by sharks so I designed the lettering to create the silhouette of a shark. The client was delighted and I had my first logo under my belt.